Engagement rate is (likes + comments + shares + saves) divided by views or followers. Brands use it to price deals. This calculator shows both view-based and follower-based rates so you can compare platforms fairly.
View-based engagement. Follower-based: 19.20%.
On YouTube, 4–8% of views liking is solid. Instagram often looks higher on followers because reach is smaller than follower count.
Use views for YouTube and TikTok. Use followers for Instagram when comparing creators in the same size band.
No. Public APIs do not return dislikes, and brands do not count them as engagement.
Estimate YouTube ad revenue from views, niche, and country using public RPM ranges. Not a payout guarantee.
MultiEstimate ad and bonus-style revenue for YouTube Shorts, Instagram Reels, and TikTok views.
YouTubeConvert views and average view duration into watch hours toward the 4,000-hour monetization threshold.
Social Provider fills YouTube, Instagram, TikTok and more from $0.10. Same wallet as the API.
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